Project Eight.

For our Communication, Media, and Society class, my partner and I created an insightful video exploring the intricate relationships between communication, media, and society. Our project examined how these interactions shape perceptions and understanding of the world around us, focusing specifically on the Fashion and Beauty industry. We delved into the research question: “How can brands in the Fashion and Beauty industry build consumer trust by effectively using transparency and authenticity in their marketing deliverables?” By analyzing key concepts and themes from the course, our video presented a compelling narrative on the critical role of media in fostering trust through transparent and authentic communication, highlighting its significance in contemporary societal dynamics.