Project Seven.

In our Brands, Organizations, and Strategies class, my group and I collaborated on developing a comprehensive brand book for Disney+. This project involved analyzing Disney+’s brand identity, values, and market positioning to create cohesive guidelines. Our brand book outlined strategic recommendations for maintaining brand consistency, enhancing audience engagement, and fostering brand loyalty across various platforms. This experience underscored our ability to apply strategic thinking and creative insights to strengthen brand presence and resonate with target audiences effectively.